Ever thought about designing a logo? Well, practically there isn’t any right or wrong one. Your logo can either be memorized by even a three year old or not at all. Every logo doesn’t become that popular with the brand rather only a few make it.
But there are some specifications about choosing the right one. Obviously, you won’t just go for any type coming your way because that would be really bad for your brand.
So, it’s best to take your time and choose the right logo. A logo is really essential for any company. It represents a brand identity. Without a logo, people would forget your brand in no time.
The logo needs to convey the message your brand is dealing with and of course be easily recognizable. Your logo needs to go with the name and the product.
That’s why you need to make sure that your logo is extraordinary and of course different from the other brands. If it isn’t, then it’s going to suck as a logo itself.
How To Choose The Right Logo Design
If you truly want to choose the right logo design, then you need to keep some things in your mind. These things will help you get what your brand truly deserves. Just don’t underestimate this process, a logo can change all the facts pretty quickly.
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Visual Representation:
Visual representation is really important when it comes to choosing the right logo. A good one will always put a great impact on people’s minds.
Consumers will start to relate the logo to your brand name which is just what you need. That’s why you need to choose a logo that fulfills this requirement.
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Unique Concept:
A unique logo would simply attract more crowd. People would be curious and you’re going to use that curiosity to make your sale be successful.
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Memorability Factor:
You may know by now that, people tend to remember a product by their logo, not a brand name. You can use this while planning another product. So, if you are planning to expand the brand to more products then choose a design that can go with the respected products.
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Fonts:
Different fonts have different effects. So, you need to choose a font that can be legible no matter what. Thick fonts will convey power, fluid fonts convey motion and versatility, and Serif fonts make your brand look traditional. On the other hand, Sans Serif fonts make it look modern and cool.
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Colors:
The design is the main skeleton of your logo, but colors can bring it to life. Every color means different and makes your consumers feel differently. Red is exciting, Green is peaceful, Yellow is warm, Blue is dependable, Orange is confident, Purple is imaginative, Black is mysterious and White is clean.
But don’t make your logo a rainbow art. Choose what’s best. A rainbow color designed logo would look just tacky.
Also, you need to remember some other aspects if you want to rule the market.
1. Who is your target market?
All products are targeted for a specific audience rather than all of them. There will always be some people needing them more. That’s why you need to choose the design that will match up with their tastes.
I mean you can’t expect a teen to react the same way as an adult would. You need to make sure you can get the proper response from your clients.
2. Who are your competitors?
Knowing your competitor’s strategy is the best way to handle logos. Your competitors may be doing the same thing as you are. So, you should choose your logo differently than them. Thinking outside the box can really attract more consumers than you think.
Consumers are more attracted to unique and of course a different type of logos.
3. How do you want your customers to react?
Controlling your customer’s reaction is not difficult. You can easily anticipate their reaction with some research.
Moreover, if you want your brand to stand out, you need to get the perfect reaction required for that. They could be excited, amazed, confused or enlightened. So, by choosing the right combination of design, color, fonts you can easily manipulate them. That’s why you need to choose the right logo that relays the reaction you want.